These Are the 26 Best Watch Brands to Invest in Now – Veranda

Panerai’s hallmarks are its Italian design heritage—the first shop was opened by Giovanni Paneria in Florence in 1860—and its commitment to the sea. The brand has supported the Italian Royal Navy over many years, and it continues to pay dues to this legacy with its new releases each year.

Tthe brand started making its own in-house calibre in 2004, and today Frederique Constant is now proud to offer 31 in-house calibres. Here, the Classic Moonphase Date is a watch meant for everyday wear; it sports a sunburst dial, 72-hour power reserve, and a new FC-716 movement.

Those searching for a luxurious timepiece that’ll never go out of style should consider Rolex. The ultimate in elegance, Rolex’s new Perpetual 1908 hammers that quiet sophistication of the brand home. It is now available in platinum with an ice blue dial, which is a color reserved for designs in this particular metal. The rice grain pattern on the dial is achieved with guillochage by master craftspeople.

The woven bracelet, yellow gold dial, and interesting slender shape of the bracelet all make us editors here at VERANDA want to delve deeper into the world of vintage Baume & Mercier timepieces.

Always taking inspiration from Mont Blanc—the highest mountain in the Alps—this Automatic Date timepiece mimics the pattern of the ice and snow on the range with its decorated dial thanks to an age-old technique called gratté-boisé.

Here, Parmigiani Fleurier has taken a dress watch and turned it up a notch with its new Toric collection—a gold case, gold chevé dial, and beautiful mint green strap all serve to take the dress watch to a more pared-down, modern place, while still drawing on inspiration from the 1960s.

From the manufacture renowned for its technical innovation and prowess in complications and movements comes another classic timepiece bearing the brand’s ultra-thin movement.

Harry Winston’s timepieces are always classic and timeless, yet they are interesting and make a statement. Here, the Ocean Biretrograde Automatic boasts a mother-of-pearl dial paired with diamonds dancing around the perimeter. A beige pearl alligator leather strap adds to the gracefulness.

Vacheron Constantin is a brand full of je ne sais quoi—its timepieces give off a certain air of sophistication and flair. For example, this 1980s, ultra-thin, yellow gold timepiece—with its articulated bracelet and interesting case shape—is the ultimate sign of cool.

Patek Philippe creates some of the most coveted watches in the industry that are sought by the most well-informed and top collectors. This year, the brand debuted the perpetual calendar Reference 5236P—this time, with an opaline rose-gilt dial and hand-polished platinum case. The dial also boasts a day/night indication and a beautiful moon phase display.

Made in Vallée de Joux, Switzerland, Blancpain has a long, rich history of haute horlogerie and furthering the métiers
d’art. Exceptional complications and movements as well as the brand’s commitment to certain sports such as diving, the Fifty Fathoms collection is celebrating its 70th anniversary this year.

Chanel’s watches—like the brand’s fashion pieces—are classic, elegant, glamorous, and feminine. An icon for the maison of Chanel, the J12 watch is the epitome of summer chic. A white ceramic bracelet, dial, and case with yellow gold fittings allows Coco Chanel’s spirit of being true to one’s self live on in ultimate fashion.

Inspired by the twists and turns of rope, this 1970s Audemars Piguet ladies’ timepiece embodies what makes the brand so desirable—chic style and coolness combine to make a sleek timepiece that anyone would want to don. Here, the mix of metals only adds to the allure.

La Mini D de Dior Satine is our editors’ favorite style of watch from the iconic French luxury brand; it’s sleek, sophisticated, understated, and discreet. Here, a Milanese mesh bracelet and gray mother-of-pearl dial come together for a subtle nod to the finer things in life.

Van Cleef & Arpels is known for timepieces that combine elegance, sophistication, and magic, thanks to the abilities of their incredible artisans. Here, the Ludo bracelet (the star design of the 1930s) is reimagined into watch form with a cover that snaps into place when a lady needs to hide her timepiece from sight. Style and grace have never lived on so beautifully.

Founder Abraham-Louis Breguet was a pioneer in the world of watchmaking, and many of the innovations he uncovered are still used by timepiece manufactures today. Breguet was founded in 1775 and will celebrate its 250th anniversary in 2025. One of the maison’s mainstays in their collection is the Reine de Naples, shown here. It features the iconic Breguet hands, the classic egg-shaped case, and the signature hand-painted Arabic numerals.

Longines is a Swiss-made watch brand known for their sporting prowess when it comes to the keeping of time. Whether it’s horse racing, aviation, or diving, this manufacturer turns out high-performing, handsome timepieces for the collector who is always onto the next adventure.

A mainstay of Chopard’s rank of timepieces, the Alpine Eagle collection is made for the collector on the go. A stainless steel case and bracelet, sunburst dial (inspired by the iris of an eagle), and rhodium-plated Roman numerals and hour markers all contribute to the sporting look.

Cartier has a strong heritage cemented by the three Cartier brothers, and its creations carry a legacy of introducing cutting-edge style (hello, Jeanne Touissant). Style icons throughout decades have worn their timepieces: Jackie Kennedy, Mick Jagger, the Duchess of Windsor, Yves Saint Laurent, Cary Grant, and Truman Capote, just to name a few. Don’t you want to join the ranks?

Piaget helped revolutionize watchmaking in the 1960s and ’70s with its bold releases and joie de vivre style. Collected by cultural movers-and-shakers, like Andy Warhol, Piaget is a brand to collect across all decades. Here, a jade and diamond dial on a textured gold bracelet is as stylish as the day it was debuted.