Rolex, Patek Philippe, Audemars Piguet not available? Try these lesser-known watch brands – The Australian Financial Review

With Australian watch sales coming under pressure – down 8 per cent to date this year, according to official Swiss figures – retailers have been casting their eye in some unlikely directions to attract clients.
Competition is hot for the regular bestsellers – so many Rolex boutiques yet so few watches on sale, wait lists for the most popular Audemars Piguet and Vacheron Constantin models.

So attention is turning to what else might tempt collectors. This is great news for enthusiasts who already have their Submariners, Speedmasters and Big Pilots, and are on the lookout for the next must-have.