Rolex CEO Does Not Like Treating Luxury Watches As Stock Investments: ‘This Sends The Wrong Message And Is … – Benzinga

Jean-Frédéric Dufour, the CEO of Rolex, warned against the trend of treating luxury watches as investments, a practice that has seen a significant uptick during the pandemic. What Happened: He stated, “I don’t like it when people compare watches with stocks. This sends the wrong message and is dangerous.” Dufour voiced his concerns during a