Secondhand watch prices have tanked—but luxury watches weren’t meant to be investments anyway, Rolex CEO says – Fortune

Luxury watches have long been sought after as a valuable asset. That’s why Rolex, Patek Philippe and Cartier watch prices so closely followed, as they ebb and flow with people’s appetite for high-end spending.   But that’s not how Rolex’s CEO Jean-Frédéric Dufour wants things to be. If anything, he thinks it’s risky to think of

Secondhand watch prices have tanked—but luxury watches weren’t meant to be investments anyway, Rolex CEO says – AOL

Prarthana Prakash April 18, 2024 at 7:17 AM Andrey Rudakov—Bloomberg/Getty Images Luxury watches have long been sought after as a valuable asset. That’s why Rolex, Patek Philippe and Cartier watch prices so closely followed, as they ebb and flow with people’s appetite for high-end spending. But that’s not how Rolex’s CEO Jean-Frédéric Dufour wants things

Secondhand watch prices have tanked—but luxury watches weren’t meant to be investments anyway, Rolex CEO says – Yahoo Finance

Luxury watches have long been sought after as a valuable asset. That’s why Rolex, Patek Philippe and Cartier watch prices so closely followed, as they ebb and flow with people’s appetite for high-end spending. But that’s not how Rolex’s CEO Jean-Frédéric Dufour wants things to be. If anything, he thinks it’s risky to think of