JAY-Z has expanded his illustrious investment portfolio by taking a stake in the luxury watch marketplace Wristcheck.
The rap legend, who himself is an avid watch collector, was part of the company’s latest round of fundraising, which totaled $5 million.
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The website allows collectors to buy and sell luxury timepieces that have already been authenticated by watchmakers, so those spending up to seven figures on a watch know it’s the real deal.
Co-founder Austen Chu said of Hov’s investment in a statement: “As an entrepreneur, JAY-Z has always been an inspiration to me. I remember growing up to his music — his lyrics not only introduced me to watch brands like Audemars Piguet, but also fueled my love for watches even further, as he bridged the gap between watches and pop culture.”
He added: “As the most influential celebrity watch collector of the 21st century and a certified G.O.A.T., his support carries immense weight both personally and professionally. It’s a testament to the trust and community we’ve built, and marks a major milestone in cementing Wristcheck as the go-to platform for watch enthusiasts worldwide.”
JAY-Z has built a reputation for his venerable watch collection, which includes pieces from the likes of Richard Mille, Audemars Piguet, Hublot and, of course, Rolex.
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Jigga was seen wearing the timepiece at the premiere of the Idris Elba movie The Harder They Fall, days after it sold at auction for $6.5 million.
The Roc Nation mogul previously wore a Patek Philippe worth $2.2 million at one of Diddy’s birthday parties, while on another occasion he flexed an even pricier Richard Mille that took 3,000 man-hours to make.
JAY-Z is also known for his extensive investment holdings, which include a large real estate portfolio, an early investment in Uber and stakes in marijuana software company Flowhub and plant-based milk company Oatly.
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He is also a former owner of NBA team Brooklyn Nets.